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The New Evolution of Home financing

EquitySelect introduces a second-position HELOC built for borrowers who want steady terms, flexible payment choices, and long-range clarity. You gain access to your equity without resets, surprises, or payment jumps found in traditional HELOC structures.

Payment Plan Starting at 1%

This approach gives you flexibility and predictability while keeping your rate on the second lien.

  • Pay more when you want to reduce your balance

  • Make the minimum payment when you want to keep things simple

  • A 7-year draw period supports your access needs without pressure

40-Year Capped Payment Plan

Your payment is set at funding and remains capped for the full term.

  • No 10-year reset like a traditional HELOC

  • No sudden spike in payments

  • Clear planning built around one stable structure

Non-Recourse Loan

This structure ties the obligation to the property, not your other assets.

  • You will not owe more than the property is worth

  • Your heirs are protected from any balance beyond the home’s value

  • The second lien framework keeps exposure limited

American Senior Lending is not affiliated with or acting on behalf of or at the direction of the FHA, VA, and Federal Government

Eric Ellsworth

EVP of Sales | NMLS #225143

Eric is a distinguished leader in the mortgage industry, with over 22 years of experience and 16 years focused on reverse mortgages for seniors. As Vice President of Consumer Direct at Reverse Mortgage Funding (RMF), he built and led a top-performing sales team of 90+ mortgage loan officers, securing RMF’s position as a top three lender and servicer monthly. Simultaneously, he co-led a retail team of 125+ outside originators, further expanding RMF’s market dominance.

Before RMF, Eric propelled Liberty Reverse Mortgage (formerly Genworth Financial) to the number one reverse mortgage retail lender in the nation by establishing a 100+ employee call center and managing 90+ nationwide loan originators.

Eric plays a pivotal role in marketing, enhancing referral partnerships, direct-to-consumer initiatives, and wholesale efforts through his leadership. His success is driven by data and performance tracking. Licensed in 11 states and a California Department of Real Estate Broker, Eric’s proven track record of leadership and innovation is poised to attract significant investment opportunities.